Calling All Entrepreneurs! 

Are you sick of chasing your prospects with cold calls and faxes?
Do you feel awkward and out of place at business networking events?
Are you all tongue tied when it’s time to introduce yourself to the crowd?
Are you frustrated seeing your local podiatrist get an article in the newspaper when it
could have been about your company?

Are you ready to stand out and get noticed in a noisy marketplace?

Step Into The Spotlight! will show you how!

Catapult your brand (or yourself) into a starring role!

Click Here to Buy This Book Now!

You’ll get 3 Special BONUSES if you buy it before Midnight
Tonight Tuesday May 6, 2008!

“Since whatever you are marketing, including yourself, is a battle for the mind of your audience, this book cuts to the chase. Getting noticed is everything; not getting noticed is oblivion. It’s must reading.” Jack Trout co-Author, Positioning

New Business Book Breaks All the Rules!

It doesn’t look like a business book, it doesn’t sound like a business book, yet it’s attracted the attention of top marketing gurus like Tom Peters, Al Ries, Jack Trout, Dr. Robert Cialdini, Dr. Ivan Misner and Jay Conrad Levinson, to name just a few. Step Into The Spotlight! —‘Cause ALL Business is Show Business! (Beach View Books, April 2008) is a provocative manifesto on how to get seen, how to get heard and how to catapult your brand into a starring role on the business stage and beyond.

It’s noisy out there! Making it in today’s overcrowded marketplace depends less on having a Harvard MBA and more on being a star, less on being great at what you do and more on whether you can capture the scarcest commodity of all – your market’s attention.   

“Step Into The Spotlight! is a necessary and delightful book. Necessary, because in today's world it's 'Distinct or Extinct.' Delightful because treating business and your career as show business is a heck of a lot more fun….”
Tom Peters, co-Author, In Search of Excellence.

Click Here to Buy This Book Now!

Step Into The Spotlight! offers readers a unique take on:

• Positioning • Be Your Own Casting Director
• Branding • “I’m Ready for My Close-up, Mr. DeMille”
• The 30 Second Infomercial • Don’t Step Onto the Stage With a Lousy Script!
• Public Speaking • I’d Like to Thank the Academy”
• Humor and Stories in Business • Humor is Not a Four Letter Word
• Developing Confidence and Charisma • Access Your Inner Chutzpah
• Creating a Following• Build Your Own Fan Club
• Publicity • How to Get Your Face in the Newspaper Without Robbing a Bank

“How can you sell to them unless you can get ‘em to stop on your channel?” challenges Tsufit. “How are you going to win that client, that promotion, that sale, unless you know how to capture and hold the attention of your audience?”

Whether you’re an entrepreneur, business owner, author, speaker, independent professional, corporate ladder climber, brand manager or CEO, or you just want to take center stage in your own life, this book will help take you out of the shadows and into the spotlight. Why settle for being an understudy or bit player? It’s “star quality” that separates the winners from the also-rans.

“A former litigation lawyer, the one-name coaching dynamo left the corporate world to pursue a career as an actor and singer, and now she's on a mission to “show business how to use show business to get business.” …The book is infused with amusing anecdotes and examples of her own “inner chutzpah,” which are just as instructional and fun to read as the lessons that she extracts from them.” Publisher’s Weekly

Click Here to Buy This Book Now!

You’ll get these 3 Fabulous BONUSES ONLY IF YOU ORDER
BY MIDNIGHT Tonight, Tuesday May 6, 2008!

2 SIMPLE STEPS

STEP 1

STEP 1 : First, order your copy (s) of Step into the Spotlight! by clicking

HERE

STEP 2

STEP 2: Once You've Ordered Your Book you'll receive a confirmation number. Simply BOOKMARK
AND RETURN to This Web Page And fill in the form below and you will be directed to the
special offer page.

Step Into The Spotlight! delivers the secrets of stardom, showbiz tricks of the trade that any business (or anyone) can use to attract an audience and captivate a crowd.

“We live in a celebrity-driven world and Tsufit tells you how to take advantage of that fact. Read this book to turn yourself into another Donald Trump or Richard Branson.”     Al Ries, co-Author, The Origin of Brands

“It’s not about baking a better bagel”, notes Tsufit. “It’s about branding it.” Step Into The Spotlight! highlights the successful (and not so successful) marketing strategies of some of the biggest brand names – Marlboro to Coca-Cola, Buckley’s Mixture to Harley Davidson – and provides insights from the colorful world of show business, lessons on how to create an irresistible persona or brand.

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“Step Into the Spotlight! is Fresh! Outrageous! And Bang On!”   Raleigh Pinskey, Author, 101 Ways to Promote Yourself

ABOUT THE AUTHOR

A former Dean’s List litigation lawyer, Tsufit (“Yup, just one name,” jokes Tsufit, “like Madonna, Beyonce, Sting and Barney – all the big stars!”) left law for the limelight over 10 years ago, becoming an actress, singer and comedienne. After her music CD, Under the Mediterranean Sky, made top album lists on radio internationally, Tsufit started being asked how she attracted so much attention. Next thing she knew she was coaching entrepreneurs to get noticed by the media and to perform like stars when speaking in public. Tsufit’s clients now include CEOs, brand managers, entrepreneurs-of-the-year, speakers, authors and independent professionals.

The subject of a national television documentary about her life and career, Tsufit’s mission is to bring color to business, to show entrepreneurs how to attract rather than chase their prospects. Her philosophy? “If it’s not fun, forget about it!”

Described by The Toronto Star as “a starburst of energy – bright, bubbly and upbeat”, Tsufit is in demand as a keynote speaker, TV show guest, seminar leader and mom (although she is not currently taking on any new clients in the last category!)  

Step Into The Spotlight —‘Cause All Business is Show Business!
A Guide to Getting Noticed
By Tsufit
Beach View Books • BUSINESS • April 2008  
Distributed to the Trade by National Book Network
Hardcover • 288 pages • $19.95 US/ $21.95 CAN 
ISBN: 978-0-9781913-0-6
More info about the book at www.stepintothespotlight.com  

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